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Sophie Ashby

Interior Designer

Sophie Ashby, a friend of The Yellow World, is a visionary interior designer and entrepreneur with a global perspective. Half South African, half English, Sophie grew up between Cape Town and the UK before refining her craft with a BA in History of Art and studies at Parsons in New York. She founded Studio Ashby Ltd at just 25 and co-founded United Design to champion diversity in interior design. In 2021, she expanded her creative ventures with Sister by Studio Ashby, now a vibrant space in St James’s Park. I can’t wait for you to shop her exclusive edit!

TYW: What is the most versatile piece of clothing you own?
Sophie: A Casely-Hayford tailored blazer.


TYW: What’s one thing you invest in, and one thing you’re happy to save on?
Sophie: Invest in coats and bags; save on knits and denim.


TYW: What are three beauty products you can’t live without?
Sophie: Emma Lewisham Face Oil, Tan Luxe drops, and Ilia Limitless Mascara.


TYW: What song are you currently listening to on repeat?
Sophie: ‘O-o-h Child’ by The Five Stairsteps.


TYW: Bath or shower?
Sophie: Bath if I have time.


TYW: Coffee or tea?
Sophie: Tea, Rooibos ideally.


TYW: Music or movies?
Sophie: Music. I have our HOME ART SOUL playlist on repeat all day.


TYW: Trainers or heels?
Sophie: Trainers. I love wearing heels, but I live in boots and trainers.


TYW: Lipstick or lip gloss?
Sophie: Carmex lip balm—I’m not a lipstick or lip gloss gal.


TYW: Baggy or straight-leg jeans?
Sophie: Straight.


TYW: Online or in person shopping?
Sophie: Online is where I do most of my shopping, but I love nothing more than being in a shop, especially a beautifully, thoughtfully curated one like Mouki Mou or Willer Gallery.

Sophie Ashby, a friend of The Yellow World, is a visionary interior designer and entrepreneur with a global perspective. Half South African, half English, Sophie grew up between Cape Town and the UK before refining her craft with a BA in History of Art and studies at Parsons in New York. She founded Studio Ashby Ltd at just 25 and co-founded United Design to champion diversity in interior design. In 2021, she expanded her creative ventures with Sister by Studio Ashby, now a vibrant space in St James’s Park. I can’t wait for you to shop her exclusive edit!

TYW: What is the most versatile piece of clothing you own?
Sophie: A Casely-Hayford tailored blazer.


TYW: What’s one thing you invest in, and one thing you’re happy to save on?
Sophie: Invest in coats and bags; save on knits and denim.


TYW: What are three beauty products you can’t live without?
Sophie: Emma Lewisham Face Oil, Tan Luxe drops, and Ilia Limitless Mascara.


TYW: What song are you currently listening to on repeat?
Sophie: ‘O-o-h Child’ by The Five Stairsteps.


TYW: Bath or shower?
Sophie: Bath if I have time.


TYW: Coffee or tea?
Sophie: Tea, Rooibos ideally.


TYW: Music or movies?
Sophie: Music. I have our HOME ART SOUL playlist on repeat all day.


TYW: Trainers or heels?
Sophie: Trainers. I love wearing heels, but I live in boots and trainers.


TYW: Lipstick or lip gloss?
Sophie: Carmex lip balm—I’m not a lipstick or lip gloss gal.


TYW: Baggy or straight-leg jeans?
Sophie: Straight.


TYW: Online or in person shopping?
Sophie: Online is where I do most of my shopping, but I love nothing more than being in a shop, especially a beautifully, thoughtfully curated one like Mouki Mou or Willer Gallery.

 
By Malene Birger・ £720.00 GBP

Alya Trench Coat

 
Metier・ £2,890.00 GBP

Cala 42 Woven Bag

 
Agolde・ £330.00 GBP

Luna Jeans

 
Wales Bonner・ £635.00 GBP

Wish Earrings

 
Nanuschka・ £565.00 GBP

Kloe Brushed Sweater

 
Colville・ £825.00 GBP

Midi Arrow Cylinder Bag