TYW: You’ve had such an impressive career in fashion buying—what first drew you to that world, and how did it all begin?
Laura: Always really into fashion, products, and trends. I studied them in university and immediately was seeking field experience, so I moved to NY at the age of 18 to jump into the professional world. At the time, I joined a showroom I had worked with before and could observe how buyers were investing in trends for different stores throughout the US. I was still at school, so I worked on both the theoretical and practical approach to fashion. I honestly was working like a dog, but loved it. I've always been an overachiever and would never settle for less—you never know what is nature vs. nurture, but I really am grateful I had all those years in the States working for Lauren Santo Domingo at Moda Operandi or with the merchandising team at Ralph Lauren / Club Monaco.
TYW: You now work closely with brands on everything from product to styling—can you tell us a bit about that transition and what excites you most about what you do now?
Laura: I am a real product-obsessed person. From the trend forecast to production to styling, I get moved and driven by the end goal of seeing a product being created, given life, and eventually sold. My understanding of brands is very global, and I still carry the work I learned at Ralph Lauren and Moda Operandi through my current entrepreneurial experience.
TYW: When you’re advising a brand, what are the key things you look for—whether it’s product, presentation, or overall feel?
Laura: I always assess the overall feel before I peel off all the layers. I also try to understand the numbers—not just global ones, but margin, volume, and of course, I work with their goals and objectives in mind.
TYW: How has your personal style evolved over the years, and how does it influence your work today?
Laura: I've always had this really emotional and fun way of wanting to do a pairing. But with growth and maturity, I’ve gained more confidence and learned that dressing for oneself is the most important.
TYW: Who or what inspires you when it comes to helping brands shape their direction?
Laura: The collective effort of creating products that move.
TYW: What’s one piece in your home or wardrobe that really brings you joy—and why?
Laura: A vintage bag my grandmother gifted me, a chain with my son’s name on it, and perhaps a good white T-shirt. All these are cosy, safe, and good wardrobe builders.
